Member Introduction
This is a specialized team that combines on-the-ground service experience with management expertise.


Tetsuo Kuboyama
Founder and President
PhD in Management Science, Kyoto University
Message
”There is no business as wonderful as the hotel business.”
Brief Biography
Graduated from Keio University Faculty of Law in 1971 and Cornell University School of Hotel Administration in 1975. Completed doctoral program at Kyoto University Graduate School of Management in 2021 (Doctor of Management Science).
He joined Hilton Hotels Corporation in 1975 and was assigned to the Waldorf Astoria Hotel in New York. After serving as Deputy General Manager of Hotel New Otani and Tokyo Bay Hilton (at the time), he became President and CEO of NHV Hotels International Co., Ltd. (at the time), a hotel management company in Huis Ten Bosch, Nagasaki, in 1991, and launched five hotels including Hotel Europe. In 1997, he founded The Windsor Hotels International Co., Ltd. and became its President and CEO, working on the business reconstruction of The Windsor Hotel Toya Resort & Spa. In 2008, the G8 Summit was held at the same hotel in Toyako, Hokkaido. Since 2013, he has been President and CEO of PGH Enterprise Co., Ltd., a hospitality total solutions company. He has held his current position since 2015. In 2024, he became a director of the Kyoto Service Management Research Institute.
Research field
Service Marketing
Main publications and papers
"Otona no tame no hotel no tsukai kata (How Adults Should Use Hotels)" (SB Creative),(In Japanese), "Hospitality marketing no kyokasyo (The Textbook of Hospitality Marketing)" (Jitsugyo no Nihon Sha), (In Japanese), and others.

Brief Biography
After graduating from Rikkyo University's Faculty of Economics, he joined Hotel Okura. After working as a Food & Beverage Controller, he developed the hotel's 24-hour information system. This system was sold to other hotels, and he contributed as a pioneer in the information systems field of the hotel industry. During his time as head of the president's office, he led the acquisition of ISO 9001 certification, the first in the world for a city hotel. Subsequently, he served as Managing Director and General Manager of Hotel Okura Tokyo, President and Chairman of Shiba Park Hotel, and Vice President of Fujita Kanko Co., Ltd. and General Manager of Four Seasons Hotel Tokyo. He has also served as Chairman of the NPO Tourism Information Distribution Organization, Auditor of the All Japan Hotel Federation, Japan Committee Member of UN CEFACT, and committee member for the Ministry of Land, Infrastructure, Transport and Tourism, the Ministry of Economy, Trade and Industry, and the Agency for Natural Resources and Energy. Furthermore, for 30 years, he has taught as a visiting professor at Rikkyo University, Keio University, Aoyama Gakuin University (lecturer), Akita International University, Mejiro University, and Tsukuba Gakuin University, focusing on nurturing the next generation of talent.
Main publications and papers
"Hotel Okura no ryugi (The Hotel Okura Way)" (KADOKAWA),(In Japanese), "Sekkyaku service no management (Management of Customer Service)" (Nikkei Business Publications), (In Japanese), and others.

Tadashi Ishihara
Executive Vice President


Michiko Honda
Executive Vice President
PhD in Management Science, Kyoto University
Message
"We fully commit to you, from the initial consultation to the implementation of the solution."
Brief Biography
Born in Kagoshima City in 1979. Graduated from Kagoshima University, Faculty of Law and Letters in 2002. Completed doctoral program at Kyoto University Graduate School of Management in 2026 (Doctor of Management Science). In 2002, joined The Windsor Hotel Toya, a luxury resort hotel in Hokkaido. After working in front-line operations and as secretary to the general manager, she was in charge of public relations for the 2008 G8 Summit. In addition to being in charge of marketing and human resource development and training, she was the point of contact for negotiations regarding contracts and operations for the hotel's domestic and international contract restaurants. In 2013, she became an executive officer of PGH Enterprise Co., Ltd. and representative of Universal Hospitality Co., Ltd. In addition to supporting the operation of hotels domestically and internationally, she is involved in planning and managing training programs aimed at developing management personnel in the hospitality industry, as well as producing books. Joined our company in 2015 and assumed her current position in 2021. From May 2026, she will be a part-time researcher at the Center for Management Research, Graduate School of Management, Kyoto University. Delegate for the 6th (2022-2024) and 7th (2024-2026) terms of the Japan Society for Service Science.
Research field
Resources and Capabilities Theory
Main publications and papers
"Micro-level resources and capabilities that bring competitive advantage to hotels: A systematic review of empirical research based on resource-based theory," Tourism Management Review (2026), et al.
