The Institute of International Tourism and Hospitality Inc.
Detailed Achievements - Michiko Honda
Speaking Engagements
* Customer-Oriented Practice Seminar (Organizer: Service Industry Productivity Council) 2025 Topic: "Logic and Practical Examples for Realizing 'Services That Are Chosen'" * Sustainability and Business from a Zen Perspective (Organizer: Kyoto University Graduate School of Management) 2024 Topic: "Considering Sustainability from the Perspective of Hospitality and the Paradoxical" * Tourism Symposium 2019 (Organizer: Kyoto University Graduate School of Management, Co-organizers: KBS Research Institute, Inc., S-Innovation Design Inc.) 2019 Topic: "Social Value Expected from Luxury (High Value-Added) Hotels"
Research presentation record
2026年 ・Honda, Michiko & Naoki, Wakabayashi (2026). Personalization of Loyalty Programs and Hotel Performance: Regression analysis of top hotel properties in Japan. 24th APacCHRIE (Asia-Pacific Council on Hotel, Restaurant and Institutional Education) Conference. 2025年 ・日本マーケティング学会 第14回マーケティングカンファレンス「ロイヤルティ・プログラム再考：A2Aパースペクティブに 基づいた戦略的資源としてのLPの活用可能性」（プロシーディングス，pp.217-227） ・Global Hospitality and Tourism Research Summit, Fukuoka. "How hotels utilize their resources and capabilities to gain competitive advantage: Insights from Japanese hotel managers - different approaches to customer orientation" ・Joint Conference on Management by Kyoto University, the University of Hong Kong and Tsinghua University. "Redefining service capabilities as a competitive advantage of hotel organizations: A proposed research agenda for the improvisational integration of resources and capabilities" ・サービス学会 第13回国内大会「戦略的資源としてのロイヤルティ・プログラムの課題と展望：ホテルのサービス価値共創 プロセスに着目した先行研究の分析と今後の研究課題」（プロシーディングス，pp.2-C-4-3） ・同上大会「感情労働がもたらす価値：価値共創概念と実務的知見をふまえた考察」（プロシーディングス，pp.2-B-1-2） 2024年 ・サービス学会 第12回国内大会「サービス・ケイパビリティ再考：A2Aパースペクティブで捉えた経営資源の活用能力」 （プロシーディングス，pp.B-1-2-4） ・サービス学会 第11回国内大会「ホテル事業会社の業績に影響を与える無形資産（非財務情報）の探索：戦略的資源の獲得・ 維持・展開を可能にするサービス・ケイパビリティ」（共著）（プロシーディングス，pp.A-1-2-2） ・サービス学会 第10回国内大会「顧客との対話と総消費額重視のサービス経営：北欧学派のサービス研究の実装に向けて」 （プロシーディングス，pp.559-566）
Research papers published in journals
* Honda, Michiko (2026). "Micro-level resources and capabilities that bring competitive advantage to hotels: A systematic review of empirical research based on resource-based theory." *Tourism Management Review*, vol. 6, pp. 74-92. * Shimada, S. & Honda, M. (2026). Service capability framework - Integrated capital utilization: Case of the Hotel Industry in Japan. * The OMiLAB Book Series: Domain-specific conceptual modeling: Concepts, Methods and ADOxx tools*, vol. 3, Chapter 6. pp.49-67. * Michiko Honda (2025) "Rethinking Service Capabilities: A Research Agenda on the Microeconomic Basis of Dynamic Capabilities from an A2A Perspective and the Ability to Utilize Management Resources," *Journal of Servicology*, Vol. 9, No. 2, pp. 1-10. * Michiko Honda and Satoshi Shimada (2024) "Exploring Intangible Assets (Non-Financial Capital) Affecting the Performance of Hotel Companies: Service Capabilities that Enable the Acquisition, Maintenance, and Deployment of Strategic Resources," *Servicology*, 8(2), pp. 1-11. * Tetsuo Kuboyama and Michiko Honda (2024) "Toward the Practice of Human Capital Management: A Proposal for a New Employment System through the Expansion of the Value Co-creation Concept," *Economic Review*, published by the Economic Society of Kyoto University
Work history
May 2026: Researcher (Part-time) at the Center for Management Research, Graduate School of Management, Kyoto University (concurrent position) June 2024: Appointed Auditor, Kyoto Service Management Research Institute (concurrent position) January 2021: Executive Vice President of our company (concurrent position) November 2017: Appointed Executive Officer, PGH Enterprise Co., Ltd. January 2013: Joined The Windsor Enterprise Co., Ltd. (now PGH Enterprise Co., Ltd.), assigned to the Marketing Department (Section Manager) September 2011: Marketing & HRD Department (Section Manager), Head Office, The Windsor Hotels International Co., Ltd. (Head Office: Minato-ku) : Marketing, domestic and international contract restaurant relations, human resource development August 2008 Head Office Marketing Department Public Relations & Advertising (Section Chief): Responsible for public relations and advertising for the 2008 Hokkaido Toyako Summit October 2004: Head Office Marketing Department Public Relations (Chief) October 2003: The Windsor Hotel Toya Resort & Spa (Hokkaido) General Manager's Office Secretary Section (Chief) April 2002: Joined the Head Office and assigned to the above hotel